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Strategic PR Planning
In Japan, planning is everything. Only Dentsu PR has the tools to get it right, the first time.
Behind some superficial similarities with public relations practice elsewhere, communicating in Japan requires different procedures and working within different constraints. Regardless of their length of tenure in Japan, most foreign companies experience some communication problems. A firm’s message may miss consumers, distributors, retailers, shareholders, local staff, or that most crucial audience, the Japanese media. Dentsu Public Relations creates communications programs that deliver.
Information about consumer trends, competitors, the regulatory environment, and media image is crucial for foreign firms challenging the Japanese market. Dentsu PR offers unique services to keep foreign firms abreast. Take EL-NET for example, the service established by Dentsu Inc., Dentsu Public Relations and major media groups that allows Dentsu PR to electronically monitor 59 leading Japanese newspapers and 150 magazines using a single search word or combination of words.
Surveys and analyses
Market information – consumer trends, corporate image, brand positioning – should be verified before action is taken. Dentsu PR conducts market research, consumer surveys, name recognition surveys and corporate image surveys to ensure that communications activities are precisely focused for maximum impact.
Every public relations consultancy in Japan trumpets the services available for foreign firms. But most agencies rely on numerous sub-contractors and service providers to undertake the smallest task, a heavy dependence on outsourcing that adds to costs and endangers client confidentiality. Dentsu PR employs more staff than any other Japanese public relations consultancy. For our clients, more resources mean tighter control, quicker response, and greater efficiency.