In Japan as in other advanced economies, the manner in which an organization conducts itself is coming under increasingly close scrutiny from regulators, business partners, consumers and shareholders. Companies ignoring important issues relating to their business and regulatory environments risk damage to their reputations that can threaten an organization's very existence.

As a leader in public affairs in Japan, Dentsu Public Relations was among the first to offer packages of communications services for Japanese audiences aimed at positioning clients as good corporate citizens. Constantly monitoring and evaluating business partner and stakeholder sentiment and changes in government regulations, we draw upon our close relationships with lawyers, scholars, opinion leaders and auditing firms to obtain the professional advice we need to predict the likely impact of such changes on clients and to propose appropriate countermeasures.

In parallel, DentsuPR also conducts media audits, media surveys, and thorough analyses of press placements for tone and bias. Based on the facts obtained, we then produce and execute action plans for our clients.