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Home > Healthcare Communications
Healthcare Communications
photoThe declining birth rate in Japan is advancing the average age of the population faster than that of any other developed country, with the result that by 2015, one quarter of Japan's population will be aged 65 and over. This trend, and the population's growing awareness of health issues, is prompting demand for health care-related products and services to surge, creating excellent business opportunities for foreign firms in the pharmaceuticals, and medical equipment and services fields.

By assembling a team possessing specialist healthcare knowledge and vast experience, Dentsu PR is helping foreign clients access Japan's medical and home healthcare system markets, as well as industries related to health, including the medical products and medical devices sectors, food preparation, information technology, life and casualty insurance, and exercise/sport sectors.

Collaboration with opinion leaders and professional groups Dentsu PR organizes study groups of opinion leaders such as researchers, doctors, scholars, and media representatives, and uses them as information sources for each PR strategy. We also collaborate with medical- and health-related groups including the Japan Medical Association, Japan Pharmaceutical Association, and the Japan Dietetic Association to ensure that Dentsu PR provides programs that support the spreading of knowledge and understanding about products and services related to health.

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PR for Direct-to-Consumer (DTC) pharmaceutical products and foods with health functions

Our familiarity with regulations governing the advertising and promotion of Direct-to-Consumer (DTC) products and foods with health functions ensures that we can take advantage of various PR methods and extensive know-how to deliver messages that educate and persuade consumers.



Educational programs on diseases

We are providing complete educational programs to gain the public's correct understanding of diseases such as diabetes, dementia, and obesity among patients and those at greatest risk of developing these diseases.



Healthy Nippon 21 project

"Healthy Nippon 21" is a joint public-private sector 10-year project initiated to determine guidelines for national healthcare. Dentsu PR is playing a pivotal role in galvanizing industry support for this project.


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