Among corporate social responsibility activities, one of the most important is environment management. With the introduction of government and private sector environmental rating systems in Japan in 2001, communications highlighting a firm's sustainable management efforts to internal and external audiences have assumed new importance.

Drawing upon advice from our own experts, Dentsu PR supports clients by helping them exhibit in environment-related trade shows for example, or to conduct eco-seminars, carry out media relations targeting aware journalists, create advertising related to environment management, or to disseminate key messages to "green" consumers, investors, and suppliers.

Our environmental experts also work with other Dentsu PR divisions to provide support services such as socially responsible IR programs developed with the IR division, or environment risk communications programs undertaken with the risk communication division.