Corporations, local government bodies, and other organizations are increasingly seeking DentsuPR's skills in support of brand building. Rather than simply proposing brand elements such as names, messages and logos to organizations, DentsuPR establishes and utilizes communications committees comprising outside opinion leaders and the media. We then conduct communications activities aimed at consensus building both within and outside the organization regarding the logos, names and messages created. By effectively conveying the worth of the new brand to stakeholders, DentsuPR helps to enhance the value of the organization.