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Social change and the diversifying needs of consumers have led to a reshaping of the communications landscape. The rise of consumer generated content has had a significant impact on traditional media. These changes coupled with regulatory reforms, a growing awareness of compliance issues and corporate governance mean that the management dilemmas that clients grapple with are becoming increasingly complex, and therefore require an increasingly sophisticated response.
Within this environment, public relations is an essential element needed to connect corporations and organizations with the public, and plays a key role in management strategies. It is an important communications vehicle for building positive relationships between an organization and its various stakeholders, and thus is an intangible asset that adds value to any organization.
Dentsu Public Relations has been providing best-fit solutions for clients since our establishment in 1961, and has held the top position in Japan’s PR industry for close to half a century. We maintain a dedicated and professional staff that delivers creative communications strategies. In fact, we boast the highest number of Public Relations Society of Japan certified PR practitioners of any agency in Japan Dentsu PR has an exceptional track record, which is demonstrated by the numerous awards our projects have won domestically and internationally.
We are proud of our accomplishments, and proud of the ability to maintain long-term relationships with our clients, something that is only achieved through building trust. Gaining that trust brings us a sense of satisfaction, and is also the source of our enthusiasm. We are committed to helping clients succeed by providing best-in-class solutions and will continue to develop lasting relationships.
President & CEO
Dentsu Public Relations Inc.