Creating value, meeting needs

The advance of a pervasive Internet, globalization and other cultural upheavals are reshaping the world around us. Demands intensify for corporations to honestly address CSR, corporate governance, and compliance as stakeholders diversify. To respond to an increasingly complex business environment and to build positive relationships between corporations and the public at large, demands communications know-how and competence of the highest order.

Within this environment,public relations becomes an essential element needed to connect corporations and organizations with society and serves to support today’s critical corporate strategies. PR is taking on ever greater importance in solving corporate management’s most pressing issues, especially in the field of corporate communications such as crisis management, M&A, CSR, compliance, reputation building, branding and IR.

PR plays an important role as a communications strategy for building positive, meaningful relationships between a company and all of its various stakeholders and to maximize the intangible asset that is corporate value.

From our position at the vanguard of Japan’s PR industry, Dentsu Public Relations is undertaking two missions to meet the demands of today’s society. The first is actively promoting the “PR of PR”. Within corporate management, the message needs to be heard that PR is an indispensable element to optimizing the relationship between business and society and plays an extremely vital role as a communications strategy to create and improve corporate value.

The second is advancing the “Creation of PR Professionals”. The PRSJ’s (Public Relations Society of Japan) “PR Consultant Qualification Testing”, a new testing system dedicated to cultivating and polishing the skills of this and future generations of PR consultants, is finally underway. This educational program applies to Dentsu Public Relations as well, as we will strive to improve PR’s reputation, provide the highest level of service and seek nothing less than to be PR professionals in everything we do.

Dentsu Public Relations is keenly aware of PR’s social mission; we continue to respond to the needs of society and of the times. As leading PR consultants, we are conscious of providing one-stop PR services that realize the creation of new value under the partnership between Dentsu Public Relations and our clients.