Our Publication

Introduction

Since its first edition in 1988, Communicating: A Guide to PR in Japan has been the only English-language publication that explores the way public relations is practiced in Japan.

It has been produced by a team of Japanese and foreign PR specialists and created to provide PR practitioners with practical recommendations rather than academic theory.Though published by a leading PR company, Communicating aims to give an objective account. Its purpose remains one of advising executives of foreign companies and organizations on the best way to achieve effective communications in Japan.

This 2007/2008 edition reflects changes in the media landscape and other factors that have altered the way information is gathered and distributed in Japan.

Communicating is written from the perspective of a public relations agency rather than that of an organization’s in-house PR office. However, corporate communications and PR managers of foreign firms in Japan contributed to the content.

Contents

Introduction

PR in Japan / Choosing and Working With a PR Agency

Part 1 : Media in Japan

Handling Media Relations / Newspapers and Magazines / News Agencies / Television/ Radio / Internet / Media Groupings /News Distribution / Press Clubs / Japanese Media Representation Abroad / The Foreign Press in Japan / News Distribution Wire Services / Media Monitoring / Key Points for Dealing with the Japanese Media

Part 2 : Communicating with Your Stakeholders

Survey / Internal Communications for Organizations / Marketing: B-to-C / Marketing: B-to-B / Investor Relations / CSR Communications / Public Affairs in Japan / Crisis Communications / Advertising

Appendix

A. Useful Contacts / B. Japan at a Glance