| ■ |
For 40 years, we've been the PR agency behind the events that presented Japan's modern face to the world |
Over our more than four decades in business, Dentsu Public Relations has executed just about every task imaginable in corporate communications in Japan. Many of our successes have been wide-canvass projects with a national or international hue.
1970 DentsuPR promotes Japan's first international parade of industrial achievement, EXPO '70 in Osaka. Fifteen years later we provide the same support at Tsukuba EXPO '85, staging press conferences, managing the pressroom, and escorting the 3,000 visiting foreign media representatives. In 1990 DentsuPR nurtures public enthusiasm for EXPO '90, the International Garden & Greenery Exposition in Osaka, and now we're doing it again for the 2005 World Exposition in Aichi.
1981 When Pope John Paul II makes his historic journey to Japan, DentsuPR conducts all media handling activities associated with the papal visit and the Great Vatican Exhibition held to coincide with his tour.
1989 The US Meat Export Federation appoints DentsuPR to undertake innovative marketing campaigns ahead of the liberalization of Japan's imported beef market. In an on-going strategy launched prior to liberalization, DentsuPR delivers the USMEF's message directly to retailers and supermarkets nationwide. More than 13 years later, USMEF is still our client.
1991 DentsuPR stages an international photography contest for the United Nations Environmental Program (UNEP), attracting 30,000 photos in 14,000 entries from 144 countries. DentsuPR mounts a traveling exhibition of the winning entries that wows visitors in 20 world cities. A second contest in 1994-1995 commemorates the UN's 50th anniversary.
1992 When Japan makes its first bid for the prestigious America's Cup (and its second in 1995), DentsuPR takes command of the media relations associated with Nippon Challenge's try. In the lead-up to Japan's third America's Cup bid in 2000, DentsuPR is at the helm again handling media relations, organizing a supporters' club, and staging base camp events to skipper the public behind the challenge.
1998 Japan's hosting of the Winter Olympic Games in Nagano finds DentsuPR heavily involved in a media relations role both prior to and during the Games. In particular, DentsuPR coordinates media for the Games' two pinnacles - the opening and closing ceremonies - and for associated events such as the torch relay.
2000 NTT DoCoMo, Japan's largest cell-phone carrier and part of the telecommunications giant Nippon Telegraph & Telephone (NTT), appoints DentsuPR to plan and design a renewal of 'DoCoMo Town', a consumer relations and event space targeting young people located in Tokyo's fashionable Odaiba seaside district. This 9,700-square foot facility attracted over 500,000 visitors from its opening to May 2002.
2003 Dentsu Public Relations wins the Grand Prix of the 5th Annual Public Relations Society of Japan Award for their communications campaign for Urayasu City's garbage reduction project. The campaign, which started in 1991, helped to realize a 10.3% reduction per resident of home garbage in Urayasu City.
2005 DentsuPR played a major role in the 2005 World Exposition, Aichi, Japan (Aichi Expo) - the first World Exposition in the 21st century. DentsuPR supervised the Media Center operations and managed the Public Relations & Advertising Office of the Japan Association for the 2005 World Exposition, handling domestic and overseas media inquiries, holding press conferences, managing the Expo Press Club office, generating news releases, creating and publishing newsletters, issuing media passes, and managing the Media Center services. DentsuPR was also in charge of PR planning and implementation for Expo-participating organizations. 
